The Role of Bhojpuri Culture in India’s Soft Power Diplomacy

Abstract

India’s rich cultural heritage has long been a cornerstone of its soft power diplomacy. Among its diverse cultural assets, Bhojpuri culture stands out as a unique and influential medium in connecting with the global community. With a significant Bhojpuri-speaking diaspora spread across countries such as Mauritius, Fiji, Suriname, Trinidad & Tobago, and Guyana, Bhojpuri culture has become a powerful instrument for fostering international cultural ties and promoting India’s global image.

 This paper explores the multifaceted role of Bhojpuri culture in India’s soft power strategy. It examines how Bhojpuri traditions, including folk music, cinema, festivals like Chhath Puja, and the Bhojpuri language, act as cultural bridges, strengthening India’s relations with diaspora-hosting nations. Additionally, it highlights the contributions of Bhojpuri-speaking leaders and influencers in shaping diplomatic and cultural narratives. The discussion emphasizes the adaptability of Bhojpuri culture in the global context, showcasing its ability to preserve heritage while fostering intercultural dialogue. By leveraging Bhojpuri culture, India not only enhances its connection with the diaspora but also projects its values of diversity and inclusivity on the international stage. This study underscores the untapped potential of Bhojpuri culture as a critical pillar in India’s soft power diplomacy, promoting both cultural pride and global goodwill