Digital Marketing Strategies' Effect on the Development of Micro, Small, and Medium-Sized Businesses (MSMEs) in India
Keywords:
market presence, efficacy, adoption, success, digital marketing, MSMEs, growth, India.Abstract
This study aims to examine how digital marketing tactics affect the expansion of Micro, Small, and Medium-Sized Enterprises (MSMEs) in India. Due to the nation's expanding internet and digital technology adoption rates, MSMEs are using more and more digital marketing techniques to expand their consumer base, improve their market presence, and spur corporate expansion. This research will examine the many digital marketing tactics used by MSMEs in India, evaluate their efficacy, and pinpoint the critical elements affecting their uptake and prosperity. The study will use a mixed-methods approach to collect data from a sample of MSMEs operating in various Indian industries, including surveys, interviews, and case studies. The research outcomes will enhance comprehension of the function of digital marketing in MSMEs' expansion and longevity within the Indian setting.
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