Digital Marketing Strategies' Effect on the Development of Micro, Small, and Medium-Sized Businesses (MSMEs) in India

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Published: Sep 30, 2023
DOI: https://doi.org/10.57067/kr.v2i02.151
Keywords:
market presence, efficacy, adoption, success, digital marketing, MSMEs, growth, India.

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Vijai Tiwari
Department of Commerce, Swami Shukdevanand College, Shahjahanpur

Abstract

This study aims to examine how digital marketing tactics affect the expansion of Micro, Small, and Medium-Sized Enterprises (MSMEs) in India. Due to the nation's expanding internet and digital technology adoption rates, MSMEs are using more and more digital marketing techniques to expand their consumer base, improve their market presence, and spur corporate expansion. This research will examine the many digital marketing tactics used by MSMEs in India, evaluate their efficacy, and pinpoint the critical elements affecting their uptake and prosperity. The study will use a mixed-methods approach to collect data from a sample of MSMEs operating in various Indian industries, including surveys, interviews, and case studies. The research outcomes will enhance comprehension of the function of digital marketing in MSMEs' expansion and longevity within the Indian setting.

Article Details

How to Cite
Vijai Tiwari. (2023). Digital Marketing Strategies’ Effect on the Development of Micro, Small, and Medium-Sized Businesses (MSMEs) in India. Knowledgeable Research: A Multidisciplinary Peer-Reviewd Refereed Journal, 2(02), 10–18. https://doi.org/10.57067/kr.v2i02.151
Issue
Vol. 2 No. 02 (2023): Knowledgeable Research Vol.02,Issuue,02,Septmber,2023
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

References

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