Digital Marketing Strategies' Effect on the Development of Micro, Small, and Medium-Sized Businesses (MSMEs) in India

Authors

  • Vijai Tiwari Department of Commerce, Swami Shukdevanand College, Shahjahanpur

Keywords:

market presence, efficacy, adoption, success, digital marketing, MSMEs, growth, India.

Abstract

This study aims to examine how digital marketing tactics affect the expansion of Micro, Small, and Medium-Sized Enterprises (MSMEs) in India. Due to the nation's expanding internet and digital technology adoption rates, MSMEs are using more and more digital marketing techniques to expand their consumer base, improve their market presence, and spur corporate expansion. This research will examine the many digital marketing tactics used by MSMEs in India, evaluate their efficacy, and pinpoint the critical elements affecting their uptake and prosperity. The study will use a mixed-methods approach to collect data from a sample of MSMEs operating in various Indian industries, including surveys, interviews, and case studies. The research outcomes will enhance comprehension of the function of digital marketing in MSMEs' expansion and longevity within the Indian setting.

References

 The Bhatnagar, B. A study published in the Journal of International Entrepreneurship, volume, titled "Micro, Small, and Medium Enterprises (MSMEs) in India: Opportunities, Challenges, and Policy Implications." 3,53–368, in 11, no. 4, 2013, pp.

 The Indian government. Extracted from http://msme.gov.in/sites/default/files/MSMED%20Act,%202006.pdf is the "Micro, Small and Medium Enterprises Development (MSMED) Act, 2006."

 Gupta and S. Sharma. International Journal of Research in Management, Science & Technology, vol. 12, "Micro, Small, and Medium Enterprises in India: An Overview." 2018, 6, no. 2, pp. 1–8.

 H. and R. Kaur, et al. The International Journal of Research in Management, Science & Technology, vol. 7, issue 1, "Challenges Faced by Micro, Small, and Medium Enterprises (MSMEs) in India." pp. 100–105 in 5, no. 1, 2017.

 K. Rajendran. The International Journal of Research in Commerce, Economics & Management, vol. 16, issue 1, "Micro, Small, and Medium Enterprises (MSMEs) in India: Opportunities, Challenges, and Policy Initiatives." 2017, 7, no. 5, pp. 9–13.

 Roy, S., and Saha, A. International Journal of Research in Management, Science & Technology, vol. 11, "Entrepreneurship Development in MSMEs in India: A Review." 1, 9; 4, no. 2, 2016.

 Saravanan, S. and P. S. Rao. International Journal of Research in Management, Science & Technology, vol. 11, "MSME Clusters in India: A Review." pp. 1-8 in 5, no. 1, 2017.

 Singhs: A., S., and S. The International Journal of Research in Management, Science & Technology, vol. 4, issue 1, "Micro, Small, and Medium Enterprises (MSMEs) in India: Opportunities and Challenges." 2018, 6, no. 2, pp. 9–12.

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Published

2023-09-30

How to Cite

Digital Marketing Strategies’ Effect on the Development of Micro, Small, and Medium-Sized Businesses (MSMEs) in India. (2023). Knowledgeable Research: A Multidisciplinary Journal, 2(02), 10-18. https://knowledgeableresearch.com/index.php/1/article/view/151

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